WHY TDE?

TDE’s Strategy, Creative, AI, ML/DL, and Device ID tracking capabilities are a differentiator. We are helping brands get an edge, and an upside on commercial KPI’s, all above benchmark. Here’s 3 areas where we add measurable value to any brand:

3 Differentiators
• 1. AI & Machine Learning (ML/DL)
• 2. Ad Tech
• 3. Device ID Tracking

3 Areas to give add value to a brand
• 1. Increase store and location footfall
• 2. Increased online and in store sales
• 3. Increased market share

  

TDE CAPABILITY

AI, Media and Ad tech
• Device ID, AI and ML/DL data and learnings for insights and targeting precision
• Aggregated multi data sources + qual/quant
• Media strategy –  Informed by intel and insights from strategy team
• Media Planning and Buying 

Strategy Planning
• Using Device ID, AI, ML/DL and data reports for insight driven strategy to meet client brand objectives – growth, share, conquesting
• Strategy planning to deliver exact objectives, brand positioning, campaign proposition, purchase path, ad types, message aimed at segments with high ROI

Creative
• Using AI ML/DL insights from strategy brief to ideate - ideas/concepts and direction based on objectives – sell more, win share…
• Using Gen AI and design to develop concepts and story paths to purchase, includes maps of creative planning aligned to each segment
• Includes exact proposition and offer to build assets on path to purchase, to win customer databases, brand connection and sales

Production
Using AI ML/DL and strategy brief along with creative asset and purchase journey maps:
• Shoot, design, produce and build out assets using Gen AI where needed to save money and add dimensions not possible in standard budget 
• Targeting asset output variations to align with consumer response insights/cues as in journey maps and AI insights

WHO WE ARE?

The Difference Engine
Al technology, and smart humans combined as brand problem solvers, helping you beat your brand's greatest challenges.

We help solve brands biggest challenges:
• Value - worth more
• Sales - sell more


By Offering:
• Al - 5 years and 18T interactions to help drive decisions and investments that count on the balance sheet.
• You choose, where to start where to finish: Modular/All in One.

HOW WE
DO IT?

36 Al Tech Stack:

Al driven Hyper data-based targeting and location track via Device ID tech opens a new world for strategy and creative execution, influencing buying behavior.

• Al, Media and Ad Tech
• Strategy & Planning
• Creative & Content
• Production

WHAT IF?

What if we could give you...
• Hyper accurate insights to direct all strategy, creative, production and media to win at the POS
• Hyper accurate targeting with 50%+ above core metric benchmarks
• Elevate and enhance brand awareness and USP

So you could...
• Drop financial wastage and increase sales
• Beat your KPI metric Benchmarks
• Increase campaign and brand reach effectiveness

CONTACT: